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EVEL KNIEVEL - SPORTS ILLUSTRATED
1974 Cover Story
"MAKE IT OR BREAK IT - MILLIONS ARE AT STAKE AND A LIFE IS ON THE LINE FOR ONE SHOT ACROSS THE CANYON" Evel Knievel was as cool as it gets in 1974.
He was a showman with the Midas touch for drawing attention. But nothing gold can stay... "I've created a monster," says Evel Knievel, "and I don't know how to control it."
Read the full article and some of the dozen+ full-page cigarette ads!
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